

Navigating the Metrics Maze of Social Media
In this day and age and with the digital explosion, marketers have more data at their fingertips than ever before. But the question is,...
Welcome to my social media marketing blog. I have been working in marketing and communications for over ten years and am currently a Master of Marketing student at Monash Business School. Through this blog, I will be sharing insights on the new ideas and concepts that I learn through this semester's Social Media Marketing class. Things change in this industry every day...actually every minute!